Marketing Industry News

Catalogues still big for retail

Catalogue Retailer of the Year up to 3.5M, Myer

It’s proof that print catalogues drive retail sales as the major retail players take out the highest awards at the The Australasian Catalogue Association (ACA) 27thAnnual Awards last Friday night. The awards highlighted a strong campaign of both print and digital for effective marketing.

The event, held at the Melbourne Convention and Exhibition Centre’s prestigious Melbourne Room, was a successful evening celebrating print as a strong marketing platform in Australia and New Zealand. With an attendance of over 600 guests, the room was filled with retailers, creatives, agencies, printers and distributors all awaiting to hear who had been crowned as award winners of the night. Australia’s funny-man, Dave O’Neil, kept everyone entertained as Master of Ceremonies throughout the 41-category ceremony.

David Jones, Myer and ALDI came out swinging winning Retailers of the Year across their sectors with finalists including Malouf Pharmacies, Nutrimetics, Travel Associates, Vodafone, Adairs, Beacon Lighting, Domayne, Dan Murphy’s, Harvey Norman, Big W, Kmart and Woolworths.

Andrew Egan, Group GM Marketing, Myer commented “Congratulations to the Myer team! Catalogue and loyalty marketing is a powerful channel for Myer and we’d like to thank the ACA and everyone involved for their generous recognition tonight.”

Not only did ALDI win ‘Catalogue Retailer of the Year – Over 3.5 Million’, but the brand was victorious once again in the ‘Supermarkets’ sector up against finalists Woolworths and Metcash – IGA.

“We are honoured to win the title of Retailer of the Year. We’re incredibly proud of our efforts and are thrilled to be among such credible names. Well done to the BMF team for producing outstanding work that is recognised by industry leaders,”commented Sophia Coghlan, Creative Director, ALDI.

The night was not all Awards as the major announcement of the evening was that the ACA will merge with two other industry Associations, APIA and TSA Limited, to form The Real Media Collective. ‘Real’ media pays homage to the physical nature of print, and ‘real’ connecting with real results, return on investment, engagement and activation.

“Retailers are continuing to push the print boundaries through in-store displays, use of customer insight and sustainable measures to achieve success. The awards tonight recognised the retailers working the media hardest and achieving real results for their efforts. As we enter our first year as The Real Media Collective, we look forward to what the next year will bring from retailers as we begin to develop our awards program into The Real Media Awards,” concluded Kellie Northwood, CEO.

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Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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