Global proptech company Mallcomm has expanded its European footprint with its first strategic partnerships in Greece and Belgium with AG Real Estate and Lamda Developments.
Mallcomm is a leading digital partner for shopping centres globally, its clients include property owners Hammerson, Brookfield, Klepierre, Oxford Properties, Mall of America and Unibail-Rodamco-Westfield.
Originally launched in 2013, Mallcomm was designed to support collaboration between retail landlords and tenants and has transformed the way retail places are managed. The platform, primarily accessed via a smartphone app, enables 24/7 real-time communication and data sharing that drives operational efficiencies, improves energy performance and supports placemaking. The platform is also adaptable for B2C communication, enabling centre management teams and retailers to engage with customers digitally and deliver a hybrid retail experience.
The COVID-19 pandemic has accelerated the demand for digital tenant engagement solutions as retail landlords and tenants work more closely together on the day-to-day management of centres and to create an enhanced experience for shoppers.
In Belgium, Mallcomm has been selected as the technology partner for AG Real Estate, a fully-owned subsidiary of AG Insurance, across six leading shopping centres, including Galeries St Lambert in Liege, City2 and The Mint in Brussels and Westland in Anderlecht. Mallcomm will deliver a bespoke digital platform that enables asset management teams to engage with 350 retail tenants in real-time in three languages and streamline day-to-day operations such as centre security.
In Greece, Mallcomm has agreed an exclusive partnership with Lamda Development to deliver a technology platform at Mediterranean Cosmos, with plans to roll out to a further two retail properties in future. Mallcomm’s platform will enable the secure collection of sales data in real-time as Lamda becomes one of several real estate owners and asset managers to shift to a turnover-based lease model. The platform will also allow real-time communication between asset management teams, tenants and other stakeholders to enhance day-to-day management and visitor experience.
David Fuller-Watts, Managing Director of Mallcomm, said: “These partnerships with AG Real Estate and Lamda Development are significant milestones as we continue to expand our footprint in Europe and solidify our position as the leading tech partner for shopping centres and retail places globally.
“As the retail sector rebounds from the pandemic, landlords and tenants recognise the need to work more closely together, and not only are we seeing increased demand for our core digital communication product we are evolving our platform to support new use cases, such as the collection of sales and energy performance data. We are delighted to be working with AG Real Estate and Lamda to create a best-in-class digital layer at flagship retail and mixed-use assets.”
Jurgen De Gelas, Shopping Centre Manager City2 – AG Real Estate, said: “As a digital-minded shopping manager, we wanted a tool that would allow us to communicate in real time with our tenants. The Mallcomapp application is a digital tool that perfectly complements the immediate management of information, animations and events with the significant advantage of being paperless. In addition to the daily information about the life of a shopping centre, the application also allows us to manage unexpected events, also known as crisis communication, and to centralise it on a single platform with a more efficient result.”
Mallcomm is adopted in more than 650 shopping centres across 22 countries. It achieves a 95% tenant engagement rate and delivers average savings of 10% on annual service charge budgets.