Stage One launch of the new Eastland Blending landmark architectural design, a state-of-the art cultural and library facility, generous public space and new-to-market retail concepts, the new Eastland unveiled Stage One of its $665-million retail transformation on 29 October.
The transformation is increasing the size of Eastland by almost 50% from 78,000m2 to approximately 134,000m2, developed in partnership between QICGRE, the Maroondah City Council as well as State government.
The heart of the new development is Town Square, a vibrant cornerstone of the community both day and night, bringing the best of Melbourne’s food culture beyond the CBD.
Designer brands including Scanlan Theodore, sass&bide, Camilla, Calibre, Morrison, Gorman, Skin & Threads, Mecca Cosmetica, Jack London, Alpha 60, Rodeo Show, Oroton, Martin York, Scotch & Soda and Mecca Maxima will join international brands including Marimekko, Victoria’s Secret and MAC.
Headlining the new Eastland’s dining line-up are celebrity chefs George Calombaris and Frank Camorra, who will both open new restaurants – Jimmy Grants’ Deluxe and Paco’s Tacos respectively.
Australian artist, David Bromley, revealed his largest mural project to date. An Australian first, the mural spans more than 1,600 metres and appears throughout Eastland. Eastland was acquired as a joint venture with Coles Myer Properties in 1995, and QIC became its sole owner in late 1996. The centre was extensively redeveloped in 1994/95 and a further major expansion was completed in 2002.Stage Two of the transformation is due for completion in mid-2016. SCN