Industry News Marketing

World Square celebrates Chinese Valentines Day

From 29th July to 4th August, the big red love heart will be on display at World Square

In a bid to embrace, celebrate and expand multiculturalism, World Square is celebrating the most romantic festival on the Chinese calendar with a giant balloon heart installation in commemoration of Chinese’s Valentine’s Day, also known as the Qixi Festival. 

During the DINE SHOP LOVE AT WORLD SQUARE campaign, customers will be able to snap photos of the installation and learn more about the traditional Qixi Festival.

The campaign goes beyond romantic love, and encourages the celebration of the love shared between friends, family, colleagues and pets. Lucky participants will also have the chance to win and splash out with a World Square voucher.

World Square has collaborated with Polaris Media Group who are well-versed in innovating Australia’s media landscape, helping to continue to engage more of the community that resides within the shopping centre’s multicultural catchment.

Rosemary Antonios, General Manager, said “When it comes to speaking with the community, utilisation of Chinese platforms such as WeChat and Little Red Book have consistently proven to be key drivers of Australian Chinese consumer engagement for us. World Square retailers have featured in an array of social media posting, which is bound to encourage substantial foot traffic into the centre as we celebrate Qixi Festival with them”

From 29th July to 4th August, the big red love heart will be on display at World Square on the ground level for customers to upload their interaction on World Square’s digital platforms and using the hashtag #lovewsq for a chance to win retailer prizes.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Advertisement

Advertisement