Personalisation is essential to every business if they are to deliver relevant products and services for customers. Each and every person is unique with different preferences and tastes. With personalisation increasingly becoming a vital opportunity to engage customers, Wintergarden, owned by ISPT in Brisbane’s Queen Street Mall is leading the way with their pop-up 3D Print Studio, bringing product customisation to new heights.
Available in centre until August this year, Wintergarden offers shoppers a bespoke experience in personalisation through 3D printing technology, allowing them the opportunity to create their own personalised jewellery onsite. The free activation allows customers to choose between a ring, signet ring and bracelet, modify the design to suit including colour choice, add initials, print and wear – all within minutes.
“Technology is revolutionising the shopping journey – so we’ve embraced this and capitalised on the latest innovations to deliver our customers a leading personalisation experience.” Says Scott O’Donoghue, Wintergarden, Senior Centre Manager.
The 3D printers can create a number of jewellery pieces, from rings to bracelets, each customised by colour, design, thickness and size. Depending on the style chosen, the pieces can take from 15 minutes through to 1 hour to print, with the printers reaching temperatures of more than 200C during the process.
“We know that our customers engage more with a customisable product and we were drawn to incorporating the latest printing technologies to make this happen,” continues O’Donoghue. “Customers spend time with our Studio team creating their design and remain in-centre while it is being printed.”
Each of the four 3D printers owned by the centre have a microscopic camera installed so that the printing process can be viewed either on the central monitor within the studio or by passers-by via the television screen in the window.
Driving positive customer engagement and brand talkability, the activation strongly supports Wintergarden’s commitment to customer service and an unrivalled in-centre experience for their customers.
Wintergarden’s 3D Print Studio will run until August this year, open 6 days a week from Monday to Saturday from 11am until 2pm.