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VMO launch “Open for Business” campaign

The campaign gives Australian small businesses the chance to win their share in $1m worth of outdoor advertising

Val Morgan Outdoor (VMO) have launched a small business success initiative giving Australian businesses the opportunity to win a share in $1,000,000 worth of advertising across the VMO network.

Located throughout Australia and New Zealand, VMO provides a 100% digital, full-screen, advertising solution for brands looking to connect with engaged and active consumers.

Small businesses have felt the full impact of the pandemic through forced closures and limited trading over the past 18 months. Given the role that the VMO network plays in the local community through essential environments, the aim of “Open For Business” is to provide these small businesses some assistance with getting back to their best after such a tough time.

The competition is open to any business or retailer across Australia, and businesses can enter by providing their contact details, and answering the question:
In 50 words or less “How has the pandemic affected your business and how can a share in $1,000,000 worth of VMO advertising help get it back to its best*”
Anthony Deeble, CCO of VMO & HOYTS Group, said the company was highly engaged in supporting the industry that supports VMO.

“The impact of the pandemic among small businesses is something that I am sure will be felt for a long period. We know how difficult and devastating this time has been for a lot of small Australian businesses which is why we have launched this initiative. We want to aid in getting businesses back to their best and see small businesses come out of the pandemic surviving and thriving.”

Paul Butler, Managing Director of VMO adding ‘This year has been hard for small businesses across the nation, particularly those in NSW and VIC and we’re very proud to launch this initiative Australia wide. As most of our screens are placed across local communities within shopping centres, at health clubs and petrol & convenience store locations, it makes sense for us to support these small local businesses in their recovery.”

The competition commences from 27th September 2021 and runs until 11.59pm 24th October 2021. Winning businesses will be contacted directly and announced via the dedicated VMO “Open For Business” website by 27th October 2021.

*Terms and conditions apply 

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Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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