Marketing Industry News

Vicinity brings Monopoly to shopping centres across Australia

The Monopoly ‘Shop, Scan, Win’ promotion unites 50 centres and over 4,950 retailers

Vicinity has announced an exciting new partnership with Monopoly to bring its biggest campaign to 50 centres in an effort to engage with its retailers and customers across Australia.

Beginning Thursday 17 February until Wednesday 30 March, Vicinity customers have the opportunity to collect Store Category Cards from participating retailers. Each time they shop it will increase their chance to win part of a huge $560,000+ worth of prizes ranging from home entertainment packs and luxurious homewares to sporting goods and $1,000 gift cards.

Vicinity Director of Marketing, David Henderson, said: “Monopoly is one of Australia’s favourite games, and we’re excited to be able to bring it to life in our centres. With over 1,600 of prizes to be won, our new Monopoly ‘Shop, Scan, Win’ promotion will bring our customers a new and fun shopping experience they’re unable to find elsewhere.

Prizes range from home entertainment packs and luxurious homewares to sporting goods and $1,000 gift cards

“It’s been a challenging period for many of our retailers but with many restrictions relaxed, now is the perfect time for them to kick start their year and future growth. Monopoly ‘Shop, Scan, Win’ will provide another way for customers to engage with retailers by visiting their favourite stores or exploring new ones within our centres.

“The Monopoly ‘Shop, Scan, Win’ promotion unites 50 centres and over 4,950 retailers to present a new shopping experience throughout our Vicinity centres.”

Until 30 March, Vicinity customers have the opportunity to collect Store Category Cards from participating retailers

Monopoly is enjoyed by more than one billion players in 114 countries across the globe. While the brand has evolved over the past 85 years, the gameplay and iconography of the classic Monopoly game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations.

Customers will be able to collect Store Category Cards in the Monopoly game while enjoying a range of in-centre activations such as the infamous Monopoly Jail, Community Chest and possibly a surprise visit from Mr Monopoly himself.

More than 1,600 prizes are up for grabs

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Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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