Marketing Industry News

The Streets of Barangaroo launches a love letter to Sydney

As Sydney prepares to reopen, Lendlease’s The Streets of Barangaroo has captured the desolate and empty streets of the CBD

Lendlease launches the first instalment of its new video series – Sydney isn’t Sydney without you – a love letter to Sydney from our city’s beating heart, The Streets of Barangaroo.

The visual campaign records a historic moment, a global city in lockdown. As Sydney prepares to reopen, Lendlease’s The Streets of Barangaroo has captured the desolate and empty streets of the CBD, prompting reflection on the past several months as well as preparations for a new beginning.

The multi-part series starts with a powerful 60-second film capturing both the beauty and sadness of Sydney’s CBD, which has lay dormant for months. Lendlease worked with Sydney-based dancer and choreographer, Christopher Jhureea who played the role of Sydney’s beating heart. His emotive and powerful movements begin to tell the story of the emotions felt during lockdown and a new dawn breaking.

Speaking of the series, Jacqui Stanton, Retail Marketing Manager, The Streets of Barangaroo and Darling Square, said, “The past 18 months have been crippling for our CBD, with businesses large and small impacted by forced closures across the city. But our business owners are strong and resilient and are primed to kick start the thriving and bustling heart of Sydney back to life once more. Sydney isn’t Sydney without every worker, tourist and Sydneysider that brings this global city to life, and we can’t wait until we can all return home”.

Bringing together creative minds and passionate hearts, the videos will be featured across a digital media campaign. Lendlease worked directly with the artists and creative agencies to bring this cultural art project to life and continue to support the arts industry that has been so severely affected by COVID-19.

“It has been a privilege to collaborate with local artistic visionaries including Christopher Jhureea, Billy Zammit, Animal Feelings, and Authority Creative who have so brilliantly told this story of hope, beauty and pride for our iconic city to life,” said Stanton.

Director Billy Zammit has always had an undying affinity for urban landscapes and drama rich narrative. This love letter to Sydney embodies the beating heart of the city via Christopher Jhureea’s artistry in contemporary dance, the iconic skyline and the emotional longing caused by the current pandemic.

Over the coming months, Lendlease will release further videos in the love letter series, continuing the story of Sydney’s beating heart coming back to life.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Notice: Undefined index: comment_cookie_gdpr in /opt/amaze/srv/live/app/www/wp-content/themes/herald/core/template-functions.php on line 28

Notice: Trying to access array offset on value of type null in /opt/amaze/srv/live/app/www/wp-content/themes/herald/core/template-functions.php on line 28