Lendlease launches the first instalment of its new video series – Sydney isn’t Sydney without you – a love letter to Sydney from our city’s beating heart, The Streets of Barangaroo.
The visual campaign records a historic moment, a global city in lockdown. As Sydney prepares to reopen, Lendlease’s The Streets of Barangaroo has captured the desolate and empty streets of the CBD, prompting reflection on the past several months as well as preparations for a new beginning.
The multi-part series starts with a powerful 60-second film capturing both the beauty and sadness of Sydney’s CBD, which has lay dormant for months. Lendlease worked with Sydney-based dancer and choreographer, Christopher Jhureea who played the role of Sydney’s beating heart. His emotive and powerful movements begin to tell the story of the emotions felt during lockdown and a new dawn breaking.
Speaking of the series, Jacqui Stanton, Retail Marketing Manager, The Streets of Barangaroo and Darling Square, said, “The past 18 months have been crippling for our CBD, with businesses large and small impacted by forced closures across the city. But our business owners are strong and resilient and are primed to kick start the thriving and bustling heart of Sydney back to life once more. Sydney isn’t Sydney without every worker, tourist and Sydneysider that brings this global city to life, and we can’t wait until we can all return home”.
Bringing together creative minds and passionate hearts, the videos will be featured across a digital media campaign. Lendlease worked directly with the artists and creative agencies to bring this cultural art project to life and continue to support the arts industry that has been so severely affected by COVID-19.
“It has been a privilege to collaborate with local artistic visionaries including Christopher Jhureea, Billy Zammit, Animal Feelings, and Authority Creative who have so brilliantly told this story of hope, beauty and pride for our iconic city to life,” said Stanton.
Director Billy Zammit has always had an undying affinity for urban landscapes and drama rich narrative. This love letter to Sydney embodies the beating heart of the city via Christopher Jhureea’s artistry in contemporary dance, the iconic skyline and the emotional longing caused by the current pandemic.
Over the coming months, Lendlease will release further videos in the love letter series, continuing the story of Sydney’s beating heart coming back to life.