New consumer research from Vicinity Centres has revealed shopping and dining are key drawcards for visitors returning to the Sydney CBD post-pandemic, while 30% of respondents are looking for unique experiences.
As the city re-energises, one of Australia’s most iconic retail destinations located in the heart of Sydney CBD is joining forces with Sydney’s creative industry to support the revival of the retail sector.
The QVB is illuminating its famed dome with the launch of Time To Illuminate – a new art installation giving visitors a unique experience and contributing to the CBD revitalisation.
Vicinity Centres Head of Marketing, Brand and Experience, Corrine Barchanowicz said, “There is an overwhelming sense of excitement that can be felt across Sydney CBD as businesses including the QVB join forces to contribute to the post-pandemic recovery.
“We are proud to be partnering with the creative industry, to provide a platform for up-and-coming artists, while offering unique experiences in-centre, helping to bring visitors back into the city.”
Emerging Sydney designer Angela Lowe-Liddell of EWOL is the mastermind behind the installation, taking inspiration from the building’s iconic stained-glass window and the play of light that travels through into the retail space.
At 17.6 metres high, the display installed by Chas Clarkson is made up of 31 different materials, including fabric, lights, mirror balls and lasers, which have all either been upcycled or hired to support the circular economy.
Additionally, more than four and a half thousand of the iconic Swarovski crystals that once dressed the iconic QVB Christmas tree have been repurposed, reflective of the new life and reinvigoration of Sydney’s CBD and retail sector in 2022.
From now until the end of June, the QVB is hosting its history tours alongside special guest and artist Angela Lowe-Liddell, giving visitors the chance to discover the Queen Victoria Building’s iconic story of resilience, culture and progress firsthand. With more than a century worth of stories, the tours tell the tale of the QVB’s creation, near destruction and modern-day preservation while exploring its grand architecture and design.