Marketing Events

TASTE.SHOP.PLAY. at Westfield Centres

Taste.Shop.Play at Westfield centres

Scentre Group’s Westfield portfolio if having a weekend where customers can immerse themselves in a world of imagination and creativity. The event runs from the 9-10 of March and will celebrate all things fashion, dining, home and beauty with loads of free exclusive experiences and offers.

Taste. Shop. Play. is for adults and children alike – from the ‘paint and sip’ creative workshops at Westfield Hurstville to food decorating with celebrity baker Katherine Sabbath at Westfield Burwood and fermentation classes at Westfield Tuggerah.

Headline events taking place across New South Wales and the Australian Capital Territory during Taste. Shop. Play. are listed below:

Westfield Belconnen: A Lolly buffet and spritz station, where customers can create their very own lolly bag and indulge in a non-alcoholic spritz or a prosecco; a  community mural installation in partnership with Splatter inviting customers to take part in creating an artistic masterpiece, and live music.

Donut Decorating

Westfield Bondi Junction: Customers can enjoy a Beauty Browsing service inviting them to book in with beauty editor Adriana Donnola, who will take them on a bespoke shopping tour of Westfield Bondi Junction’s beauty counters; the Le Petit Rose pop-up bar; live luxury fashion illustrations with Aaron Favaloro, and live music. There will also be cooking classes with Salt Meats Cheese; skin consultations with Jurlique; hand spa station with L’Occitane; kid’s rice paper rolling classes with Roll’d and a photographic installation by Alina Gozina.

Westfield Burwood: Cookie and sneaker personalisation stations; kid’s craft workshops hosted by Made By Me, a pop-up ‘selfie’ photobooth and cake demonstrations with celebrity baker, Katherine Sabbath.

Katherine Sabbath

Westfield Chatswood: Sneaker personalisation station; Choux Patisserie pop-up and kid’s clay and face painting.

Westfield Eastgardens: Braid Bar and face painting for the kids; doTerra Essential Oils workshops; pop-up grazing table and retailer sampling; kid’s slime making workshops; Kikki.K happiness workshop and live music.

Westfield Hurstville: Cork and Canvas workshops, where customers are invited to indulge in a glass of wine whilst creating an artistic masterpiece.

Westfield Hornsby: Brush lettering with Yamogu; embroidery workshops led by Hatrik; pasta making workshops and a customisation station with Bobbin and Ink, where customers can have their clothing customised with an embroidered patch. There will also be a Swap or Shop station in partnership with Clothing Cleanup, where customers can donate their pre-loved clothing in exchange for a $10 Westfield Gift Card.

Westfield Kotara: LUSH bathbomb workshops;  pop-up pamper station for beauty touch-ups and hair with The Boys Studio; VIP styling sessions with Kate Kohler; live music and kid’s entertainment; donut decorating with Donut King; cookie decorating with Muffin Break and Zeus family feast with make your own pita workshops.

Westfield Liverpool: Dessert Jar workshops; monogramming station; live music and a pop-up sweet station featuring caricatures, fair floss, popcorn and glitter face painting. There will also be live dance performances by St University and GY Dance and kids entertainment.

Live Music

Westfield Miranda: Creative Collective hub, featuring a series of creative workshops for customers to explore their creativity through, including Kikki K Vision board workshops, Rose & Co floral posie making; Platter making with A Plated Affair; Screen-printing with Home-Work; Brush and sip workshops; Terrarium workshops with Gro Urban Oasis and Macrame workshops.

Westfield Mount Druitt: Henna station with Indian Beauty; kids plaster painting and a Silent Disco.

Westfield Parramatta: The Art of You zone, with monogramming, denim painting, sneaker art and customisation, cookie personalisation and customer curated DJ playlists.

Westfield Penrith: Free Pinot & Piccasso workshops, where adults can sip on bubbly and kids can enjoy mocktails while creating a masterpiece; dessert jar and fluid art workshops for kids and a comedy night with Simon Kennedy at The Bavarian. There will also be a giveaway of 500 free hot dogs at The Bavarian with any beer purchased.

Cocktails

Westfield Sydney: Paper Flower making workshops with Jennifer Tran from Papetal, where customers can enjoy a 60-minute hands-on class, being taught the delicate techniques of paper rose creation, hosted in-store at Jurlique, along with an incredible paper art installation by Samantha Gazal. Sugar Republic’s dessert museum will also be in residence, located in Myer, featuring a bubblegum pink ball pit, climbable candy rainbow, sherbert-filled bridge and life-size gum ball machine.

Westfield Tuggerah: Fermentation workshops, where customers can learn to brew their own kombucha; Floral & Foliage arrangement workshops; kids dessert workshops and creativity zone and fresh-food grazing tables will be popping up in-centre. There will also be Kikki.K workshops, macrame workshops, and kid’s cartoon drawing classes.

Westfield Warringah Mall: Pop-up beer garden by 7th Day Brewery; kid’s slime workshops and Autumn styling sessions with an in-centre stylist.

Westfield Woden: Paint and sip workshops, pop-up Champagne cart, live entertainment and children’s activities.

About the author

Shopping Centre News

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