Marketing Industry News

Stockland steps up the fun these school holidays with AR experiences

Stockland has partnered with creative agency VANDAL to bring a new Augmented Reality (AR) experience to eight of its retail centres across NSW and Queensland for the school holidays.
Customers at participating Stockland centres are encouraged to find five ‘magic objects’ in-centre and scan the corresponding QR codes to enter a prize draw for a chance to win a Stockland Gift Card. Select centres will also offer a range of instant prizes to customers who find all five magic objects, including free cinema passes and arcade cards.
Ben Allen, GM Customer and Group Marketing at Stockland, said the company is excited to offer a new kind of customer experience using gamification.

“Augmented Reality offers another layer of entertainment and really enhances the customer experience at our centres. We’re confident that customers are going to enjoy this new AR interactive game designed just for them, and we will continue to look for new and exciting ways to provide a diverse range of experiences at our centres”, he said.

A fun game driven by technology
Allen said, “We know that our shopping centres are a focal point for their local communities and we’re proud to offer not just a great mix of retailers in one convenient place, but also a destination spot where people want to come for dinner with family, to socialise with friends and be entertained.”

“People carry their mobile phones with them wherever they go. Stockland’s new AR experience harnesses the use of mobile phones to improve retail engagement by means of a fun, treasure-hunt game at their favourite local Stockland shopping centre,” said Emile Rademeyer, Executive Director of Creative Strategy at VANDAL.

“Customers respond positively to innovative and engaging retail experiences, and the AR experience is a great example of how playing a game offers an innovative retail loyalty platform that can reward shoppers”, he said.
Customers can enter the AR experience once per day and Stockland participating centres include Stockland Green Hills, Stockland Glendale, Stockland Shellharbour, Stockland Balgowlah, Stockland Merrylands and Stockland Wetherill Park in New South Wales, and Stockland Rockhampton and Stockland Cairns in Queensland. The AR experience kicks off today and runs until Sunday 18 April.

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Shopping Centre News

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