Marketing Industry News

Stockland launches virtual school holidays program across Australia

Stockland will live-stream kids cooking class with Miguel Maestre on Friday 10 July

Stockland has taken its school holidays campaign online, offering a number of creative and engaging ways to occupy kids while at home. Families will be able to experience new ways of learning and having fun – while continuing to practice safe social distancing and hygiene measures. 

Ben Allen, GM Customer and Group Marketing at Stockland, said that this newest campaign ‘Fun at Home’ is meant to inspire creativity and challenge kids to have fun while also continuing to explore new learnings. 

“We have a lot of great virtual activities planned – from a kids live-streamed cooking class with celebrity chef Miguel Maestre, to on-demand gardening workshops and DIY fun at home – we’re bringing the usual fun of school holidays to families who are choosing to spend more time at home. 

“With the implications of COVID-19 on many of our customers’ minds, we still wanted to be able to continue to curate these great experiences that people have come to know of Stockland, while also understanding the need to deliver on these expectations remotely given the circumstances.” 

The live-streamed kids cooking class with Miguel Maestre will be held on Friday 10 July. Those wanting to participate are encouraged to download and purchase the ingredients list in advance which can be found on their nearest Stockland retail centre’s website, and then simply tune in day-of to join Miguel in cooking his famous gnocchi and chocolate fondue dessert garden. 

Allen continued: “We’re also excited to host our Little Eco Gardeners workshops which will be available to be streamed on-demand, showing kids how to start their own herb gardens along with lots of other fun gardening activities, songs, stories and entertainment.” 

Stockland will also run gift-with-purchase promotions at select centres, giving away eco herb kits – complete with an eco-pot, herb seeds, googly eyes, gardening stickers and more – with every $40 spent (excluding supermarkets). 

Stockland continues to support its customers, retailers and communities through its online meeting place – Belong by Stockland. Belong features everything from live meetups, food inspiration and DIY ideas, to wellbeing content, retailers stories and more. 

About the author

Shopping Centre News

Shopping Centre News is the leading publication for the shopping centre industry in Australia and New Zealand.

SCN is one of the most authoritative publications in the world for the shopping centre industry. Each issue contains articles on Design, Legal issues, Marketing, Leasing, Centre Management and Development. It features contributions by industry experts from around the globe. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square meter and Specialty Shop turnover per square meter for every major centre in Australia.

Add Comment

Click here to post a comment