Home » Stockland launches ‘The Dad Edit’ written by Dads for Dads
Industry News Marketing

Stockland launches ‘The Dad Edit’ written by Dads for Dads

‘The Dad Edit: Written By Dads For Dads’

Stockland has partnered with Men’s Health to connect dads across the country this Father’s Day, launching ‘The Dad Edit: Written By Dads For Dads’.  Fathers from all walks of life are encouraged to explore the open letter editorial series written from one dad to another, which will share personal insights, advice and wisdom on fatherhood. 

Ben Allen, GM Customer and Group Marketing at Stockland, said: “The aim of this campaign is to celebrate modern fatherhood and call attention to the particularly changing role that dads play. We know that being a father means something different for everyone, whether it’s being able to pass down cultural traditions, being a strong role model or teaching and modelling respect to others.” 

“We recognise this diversity in fatherhood and have created this campaign with these differences in mind, from single dads, new dads and step dads, to grandfathers, working dads or stay-at-home dads and all those in between” he said.

Everyone is encouraged to show their support by either sharing one of the open letters on social media, or write their own using the hashtag #fordadsbydads. 

Ben Allen continued, “We wanted to create an opportunity in which all dads could feel connected and understood. ‘The Dad Edit’ explores the bare bones of fatherhood, the ups and the downs, and helps fathers to feel heard, seen and appreciated this Father’s Day.”

For customers who might be stuck for ideas this Father’s Day, Stockland has also created a series of blog posts to help customers find a meaningful local gift for the father figure in their life.

‘The Dad Edit’ editorial series was inspired by the positive customer response received from ‘The Letter Project: To All Those Who Mum’, published by Stockland earlier this year. 

About the author

Avatar photo

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment