Marketing Industry News

Shopper adds Casey Central to its national network of shopping centres

Shopper’s ultra-thin blade units enhance the shopping environment at Casey and will help drive deeper customer engagement in-centre

Shopper has added Casey Central, in metropolitan Melbourne, to its national centre network, growing its existing partnership with Haben Property Fund and increasing its 100% digital out-of-home advertising screens to now more than 450 shopping centres across the country. 

Casey Central is integral to the growing south-east Melbourne community and is home to Coles, ALDI, Woolworths, and Kmart, plus more than 96 speciality stores, providing advertisers with opportunities to target a wide variety of customers.

Haben Property Fund’s Head of Investment Management Antony Keenan said: “Haben are excited to expand our partnership with Shopper at Casey Central. Shopper’s ultra-thin blade units enhance the shopping environment at Casey and will help drive deeper customer engagement in-centre.”

Shopper CEO Ed Couche said: “Casey Central is a great addition to our network, located in Narre Warren, one of Melbourne’s fastest-growing suburbs, with a family and lifestyle focus. Casey Central offers an opportunity for advertisers and brands to connect with shoppers in the buying mindset and deliver high impact and engaging shopping experiences to local customers.”

“Haben is a privately owned Australian property fund, with a focus on meeting the needs of local customers. We are proud to be working with a fast-growing property partner, who believes in local centres supporting local communities.”

With data-driven advertising capability, Shopper allows brands to amplify campaigns in retail environments where buying decisions are made and acted upon.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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