Marketing Industry News

Pop-up obstacle course launches at Seven Hills Plaza

Ninja World will be at Seven Hills Plaza daily until Wednesday 26 Jan from 10am to 1.15pm

Ninja World has launched at Seven Hills Plaza, delivering an exciting pop-up obstacle course for five to 12-year-olds to enjoy during the school holidays.

The pop-up obstacle course is the brainchild of Imagine Entertainment who provide events and entertainment in shopping centres throughout NSW.

Imagine Entertainment Founder and Owner, Tracy Miles said: “I imagined Ninja World when the Seven Hills Plaza’s Marketing Team requested an obstacle course for their school holiday entertainment. I knew it needed to be a massive structure that would stand out in the middle of the centre. I wanted to create something that would challenge children while having fun, had safety as a top priority and had never been delivered in a shopping centre before.”

The Ninja World activation is constructed from an aluminium truss that is 2.75m high using a floor space of 8m x 8m. It houses a collection of climbing and exercise activities for children to build confidence and improve coordination. The course comes with trained instructors on-site to guide and assist the mini ninjas as they enter the course by balancing on a low beam to gain their confidence, they then swing on ropes, climb ladders and cargo nets and finally celebrate their achievement by swinging into a brightly coloured ball pool.

Feedback from customers has been positive with one parent commenting: “The set-up is incredible. The kids had an absolute blast. Staff were so kind, friendly and made the experience enjoyable.”

Ninja World was inspired by the Haben Property Group Marketing Team back in the first half of 2021, however was postponed in July and September School Holidays due to COVID. Finally it has come life and is bringing smiles to their littlest customers.

Amy Lee, Marketing Executive, Haben said: “We love having Ninja World at Seven Hills Plaza! It’s something different to what we’ve offered in the past as a school holiday activity, and families have been absolutely loving it.”

“It is exciting that Imagine Entertainment was able to collaborate with various Sydney-based small businesses to bring Ninja World to life, it spreads the love especially when all businesses in the entertainment sector are doing it tough. Ninja World is the perfect way to get little ones away from their screens and keep fit – we hope that other centres will consider Ninja World when making their event plans,” said Miles.

Ninja World will be at Seven Hills Plaza daily until Wednesday 26 Jan from 10am to 1.15pm.

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Shopping Centre News

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