Marketing Industry News

Lendlease supports First Nations students with $100,000 worth of advertising

Lendlease shopping centres across the country this week will be promoting National Hoodie Day (Monday 10 August) to support AIME, an Australian educational mentoring program for First Nations students. The week-long campaign aims to raise funds for AIME’s programs through sales of hoodies on its website.

Through Lendlease’s support, AIME’s campaign will reach many thousands of people who walk through its shopping centres each day.

Head of Retail, David McNamara said, “While we’ve partnered with AIME since 2012, we’re stepping up our support for them this financial year. As part of our RAP goals, the Retail business has committed to giving AIME $100,000 worth of in-kind advertising in our shopping centres.

“We’re also using our significant digital media platform to advance other RAP initiatives. Our shopping centres are already screening a daily acknowledgement of Traditional Owners, we actively promoted National Reconciliation Week this year and supported the Bangarra Dance Company’s recent production.”

This year’s Unity and Kindness Hoodie by Iteka Ukarla

Facts about AIME Mentoring

  • AIME is a mentoring program that uses imagination and structured mentoring to unlock the potential of marginalised kids.
  • The program has worked with over 25 000 kids in its 15 year history.
  • 76% of AIME students identified a positive post-school pathway in 2018 (compared to the 42% of Indigenous students Australia wide who took a positive post-school pathway)
  • The program is active in Australia, South Africa, Uganda, USA and Nigeria.
  • The founder and CEO of AIME, Jack Manning Bancroft, is a former NSW Young Australian of the Year recipient and the youngest person in Australian history to receive an Honorary Doctorate.
  • The lifetime benefit AIME participants – both mentor and mentee – is transformative, the positive economic benefit is significant. Independent KPMG analysis of the AIME program estimates that every dollar invested by Government yields a nine dollar return. The net economic benefit to employment and earnings of the program is over $1.1 billion.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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