Marketing Industry News

Grand Plaza – the heart of the community

Grand Plaza putting community first

Grand Plaza Shopping Centre a single-level regional centre located south of the Brisbane CBD, managed by Vicinity Centres has found differentiation in its positioning by being the proud community heart and subsequently focusing on giving back to its customers. At SCN we have always said shopping centres are integral to their communities in which they reside.

From Rural Patient Health Care to the local Marsden State high school, The Australian Men’s Shed Association (AMSA), the Logan House Fire Support Network and more, Grand Plaza works with charities and institutions around Logan to help support its economically and culturally diverse customer base.

At the heart of this is the ‘Friends of Grand Plaza’ initiative – a collective of some 30 individuals whose tireless works have been publicly celebrated by the centre and who now work in unofficial ambassadorial roles for Grand Plaza – hosting workshops and facing public relations campaigns.

“It’s been a tremendously rewarding initiative for us,” says Martine Coorey, Centre Manager. “Not only has it allowed us to really interact and connect with the local community, it has also created a feel-good aspect that differentiates us from other shopping destinations.”

Further to this, Grand Plaza has utilised a retail space for a dedicated community hub – a free room that can be booked for anything from mother’s meetings to book clubs, not to mention the centre’s ongoing workshop series available to all members of the public both young and old.

In this way, the centre has been able to morph successfully into a valued community destination – ensuring customers not only maintain a strong communal tie to Friends of Grand Plaza but also to the centre’s retailers.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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