Marketing Industry News

Dexus’ ‘BIG change for small change’ supporting hospitals

Dexus's national community initiative

Dexus continues to create ‘BIG Change for small change’ across Australia, supporting hospitalsThroughout August 2018, Dexus shopping centres nationally will host a one-day community event that aims to make a difference to the lives of young families and children by supporting the important work of local hospitals and children’s wards around the country. 

Up to 1,500 children aged under 10 are admitted to hospitals throughout Australia every day. Raising money for local hospitals to support children and families is therefore as important to our local communities as ever.  Building on the success of last year’s event, 10 Dexus managed shopping centres located across Queensland, New South Wales, Victoria and Western Australia will charge a gold coin donation upon entry to the centre on this community day. 

All funds raised within the centres will be donated to the local hospital in their trade area to support a range of paediatric service and children’s health care initiatives, such as the revitalisation of a children’s garden in Mount Druitt, New South Wales through to the purchase of a new medical equipment for the children’s ward at GV Health Hospital, Shepparton. 

“Supporting local families with young children is central to our portfolio of shopping centres located across Australia. This is an important way Dexus can give back and make a difference to the lives of so many families and children throughout our wider community,” says Dexus National Marketing and Business Manager, Ben Hughes. 

Each centre will be transformed with ‘BIG Change for small change’ entrance theming, special offers from retailers and a program of free entertainment and events. 

Local community groups and media outlets in each local area have also come together to offer their wide-ranging support for this special one-day only charity event. 

“The response we’ve had from our retailers, local community organisations and media partners has been overwhelming again this year. Our focus at Dexus is to deliver localised retail experiences through our centres every day, and with the support of our local community partners, we aim to achieve that by creating BIG Change for small change,” says Hughes.  

‘BIG Change for small change’ will be delivered at the following centres throughout August 2018 

– Smithfield Shopping Centre, Cairns, supporting the Far North Queensland Hospital Fund 

– Willows Shopping Centre, Townsville, supporting the Townsville Hospital Foundation 

– Tweed City Shopping Centre, Tweed Heads South, supporting Tweed Heads Hospital 

– Beenleigh Marketplace, Beenleigh, supporting Logan Hospital 

– Deepwater Plaza, Woy Woy, supporting Gosford and Wyong Hospitals 

– Plumpton Marketplace, Plumpton, supporting Mount Druitt Hospital 

– Shepparton Marketplace, Shepparton, supporting GV Health Hospital 

– QV Melbourne, supporting Royal Children’s Hospital 

– Galleria Melbourne, supporting Royal Children’s Hospital 

– Carillon City, Perth, supporting Perth Children’s Hospital 

"Big Change for small changes" raising funds for local hospitals
“Big Change for small changes” raising funds for local hospitals

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment