Marketing Industry News

Chadstone Loves Local campaign supports local communities and sporting clubs

Chadstone is giving local sporting groups the chance to share in up to $85,000 worth of prizing

Community sport is recognised as an important source of social connection and a sense of belonging. Following two years of lockdown-disrupted junior sporting competitions, Chadstone – The Fashion Capital is supporting local communities and sporting clubs with the return of Chadstone Loves Local this month.

From 24 February to 20 March, Chadstone is inviting families to support their local sporting groups while shopping at The Fashion Capital with every $20 spent at selected Fresh Food and Sporting retailers, Department stores, Apple and JB Hi-Fi at Chadstone, providing one token to contribute towards a participating local sporting group for a share of up to $85,000 in prizing.

Families can drop their tokens into the colourful, interactive display located at the heart of Chadstone

Chadstone will also host an in-centre photo moment on the Ground Level near ALDI, where families are encouraged to take a photo with their favourite sporting equipment. Every week, the best photo will be chosen to win a $250 Chadstone Gift Card.

AFLW Collingwood captain and Chadstone Loves Local supporter, Steph Chiocci said the initiative is a great way to foster opportunities for the next generation of sporting superstars through local community groups and sporting clubs: “The social support you find at the grassroots level helps kids feel connected and fosters a sense of belonging which is so important after the prolonged local lockdowns and online learning. It’s time for kids to get back out on the field amongst friends.”

The activation runs from 24 February to 20 March

“It’s so important to see young kids, particularly young girls provided an opportunity to be – and stay – involved in their local sporting groups. When I was growing up, girls weren’t exposed to football like they are today, but now there is a clear pathway for young girls to the AFLW. That’s why I’m so passionate about programs like Chadstone Loves Local that provide local clubs with the support they need to deliver stronger programs and increased opportunities for all young players,” said Chiocci.

Families can drop their tokens into the colourful, interactive display located at the heart of Chadstone, adjacent to the main Concierge Desk. At the end of the activation, every local sporting group will each receive up to $5,000 in prizing, based on the number of tokens received through the program.

 

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Notice: Undefined index: comment_cookie_gdpr in /opt/amaze/srv/live/app/www/wp-content/themes/herald/core/template-functions.php on line 28

Notice: Trying to access array offset on value of type null in /opt/amaze/srv/live/app/www/wp-content/themes/herald/core/template-functions.php on line 28

Advertisement

Advertisement