Marketing Industry News

A Summer of Soul at Tamworth Square

For the Tamworth community, the cancellation of the 49th Country Music Festival was both a financial and emotional blow. The annual festival attracts an estimated 40,000 visitors to town each year. Charter Hall’s Tamworth Square was dedicated to finding a way to continue supporting local musical talent and the retailers who call the centre home.

A ‘Summer of Soul’ was bought to the Tamworth community in January 2021. Summer of Soul included two components; Listen Local and Win Local. Both with a strong focus on the Tamworth community spirit and how Tamworth Square could reward their shoppers through an unfamiliar vibe in January.

‘Summer of Soul’, invited local musicians to busk live in-centre

‘Summer of Soul’, invited local musicians including Chloe Hall, Chris White, Joel McKay and Charlie Fittler to busk live in-centre and provided shoppers with an opportunity to win gifts that were purchased from Tamworth Square retailers.

Mitchell Phelps, Centre Manager of Tamworth Square said: ‘Whilst January looked a little different for us in Tamworth this year, we were delighted to celebrate our local musical talent and bring a little joy back to our community. We feel privileged to have been able to lend our support to the community through unprecedented times and spread positive sentiment amongst shoppers and Tenant Customers delivering the ‘Summer of Soul’.”

Shoppers were encouraged to join the ‘Summer of Soul’ fun on the Tamworth Square Facebook page where they were asked to comment on ‘Summer of Soul’ posts to win gift cards or scan the QR codes in-centre to go into the draw for a major prize: a $1,000 Flight Centre gift card.

Tamworth Square

The Tamworth Country Music Festival is an annual Australian music festival held for 10 days from Friday to Sunday in mid to late January each year. The Tamworth Regional Council decided the 2021 Country Music Festival will not go ahead due to COVID-19 risk. The festival’s focus will now turn to the 50th anniversary event in 2022.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment