Premium content Opinion

Owned media assets are unlocking new revenue streams for shopping centres

7 out of 10 Westfield customers strongly agree that they look for and engage with content on the connected screen network
The content you are trying to access is only available to SCN Premium members.
To upgrade your membership and enjoy full access click here
Already a member? click here

About the author

Angus Frazer

Angus Frazer is Co-Founder of Sonder (, which has helped to unlock more than $4 billion in owned media value for global corporations including Coles Supermarkets, Telstra, Da-vid Jones, Coles Liquor, Kellogg's, KFC and Myer. Angus has 20 years’ experience working in me-dia and marketing and is passionate about helping companies unlock the value of their owned assets.