Victoria’s Secret has finally opened the doors on its first flagship location in Australia adding to it’s 1,600 stores worldwide. The American lingerie giant unveiled its store at Vicinity Centres’ Chadstone The Fashion Capital, featuring all the hallmarks of of an epic Victoria’s Secret Store — hues of pink and black tones, wardrobe-style displays, bra fit experts and footage of Victoria’s Secret Fashion Show featured on the large screens.
The 1,260m2 store at Chadstone is similar in design and layout to the retailer’s iconic location on New York’s 5th Ave. Queues began forming at 5.30pm the night before opening and thousands of customers lined up ahead of the store’s opening on Thursday 29th November.
The space features the brand’s key product lines including the top-selling Bombshell bra collection, Body by Victoria, Very Sexy, Dream Angels, Victoria Sport and Victoria’s Secret PINK — which targets the university age customer. Prices are comparable to the US.