Home » The next stage of Melbourne Central’s ELLA opens
Industry News Development

The next stage of Melbourne Central’s ELLA opens

Victoria shuts all ‘non-essential’ businesses

Melbourne’s newest city precinct ELLA, where Elizabeth meets La Trobe, welcomes four new operators in July adding further vibrancy to the space. ELLA is the latest precinct by The GPT Group – a game-changing food-and-beverage focused space integrating authentic modern Asian street food into a precinct that acknowledges Melburnians’ love of laneways. Stage one of the precinct recently opened to an enthusiastic response, adding a new dimension to Melbourne Central. 

The second instalment of new arrivals include Blackhearts and Sparrows, an independent wine, beer and cider store; Sushi Club, the latest concept by Japanese food gurus, Jiro, offering premium fusion sushi; and Reverie Cafe & Desserts by renowned French pastry chef Pierrick Boyer. Alongside these coveted food offerings, Australia’s first ever AOJO store will open, turning around prescription eyewear in half an hour.

ELLA’s Development Manager, Stuart MacLeod-Smith, said since opening its doors in late May, ELLA has become a popular place for locals to meet, eat and be entertained and he’s confident the new additions will make it even more enticing.

“The additional area at ELLA includes a new shared space, where food and drink can be enjoyed with friends from across all of the outlets. It is the perfect space to enjoy a long lunch or soak in the evening while socialising. Having Blackhearts and Sparrows as part of the new space in ELLA means you’ll even be able to grab a great bottle of wine and enjoy it in the space with friends” he said.

The new space allows for more music events

Pop-up live music will continue be a drawcard for ELLA, with the new space allowing more even expansive music events including Festival FOMO parties (live-streaming popular music festivals from around the world), Morning Raves and Foreign Film screenings.

ELLA’s cultural credentials continue to be bolstered, with curated soundtracks, live music by both up-and-coming and established artists, open deck and BYO vinyl nights, an ELLA choir, and an artist mural wall.

Reverie Cafe & Desserts

The much-anticipated cocktail bar, Byrdi, will open in August. The first Australian cocktail bar by globally renowned bartender Luke Whearty, founder of Singapore’s award-winning Operation Dagger (on the World’s 50 Best Bars list), those in the know are already expecting great things.

There will be two more outlets joining the ELLA line-up later in 2019, with The Fermentary – a city destination for the Daylesford brand, and Axil Coffee Roasters to open in early 2020.

Current retailers at ELLA include Colours Bowls, the latest offshoot of South Yarra’s hatted restaurant, Atlas; Sam Sam where it’s all about deep-fried Korean chicken; Son in Law The Pad, a new concept by Collingwood’s popular Thai eatery; Pick a Stick Chinese Skewers by Dainty Sichuan; Nepalese restaurant, Chilli Everest and ever-popular Ajisen Ramen.
Collingwood-based hospitality hub, Worksmith, has also opened its second co-working space here.

About the author

Avatar photo

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Advertisement