oOh!media has teamed up with grassroots Facebook campaign, The Kindness Pandemic, to share uplifting stories of kindness from the Australian community across its retail, street and rail networks around the country.
This follows a series of initiatives by oOh! to promote positivity and kindness, including the amplification of community messages around shopping responsibly and considering the elderly and disabled as well as feel-good news stories from around the globe across its assets.
oOh!media’s Chief Content and Creative Officer, Neil Ackland, said The Kindness Pandemic, which is gaining around 100,000 new members each day, was a creative and innovative way of providing some reprieve from the often confronting Covid-19 news cycle.
“Our partnership with this heart-warming community campaign is an important part of oOh!’s passion to make public spaces better, drawing attention to these random acts of kindness from members of our local communities and at the same time encouraging our family, friends and neighbours to continue acting with consideration and empathy,” he said.
From teenagers offering to shop for the elderly to neighbours leaving flowers for one another, the campaign will see three new messages of positive moments that have been posted to the Facebook group amplified across oOh!’s assets every week.
The Kindness Pandemic founder, Catherine Barrett, said the partnership allows her campaign to reach more communities around Australia and spread the kindness message.
“oOh! is helping to share messages of kindness, to restore faith in humanity and to let the Australian community know that we as a society are kind and we have each other’s back,” Barrett said.
“With almost 600,000 members, we are now focused on helping communities set up a local Kindness Pandemic group. This is where the power for change now lies – from local communities sharing acts of kindness and offering to help each other right through to local services sharing health information and local businesses providing updates”, she said.
“oOh!’s support will help to raise awareness of the campaign in all pockets of Australia, giving people practical support and most importantly, hope.”
The campaign with The Kindness Pandemic is now live across sites.