Industry News

Highpoint Shopping Centre welcomes new LEGO Certified Store

Highpoint Shopping Centre welcomes new LEGO Certified Store

Alceon Group and LEGO Australia and New Zealand have announced a new AG LEGO Certified Store will open in Maribyrnong, Victoria in the coming months.

Located at Highpoint Shopping Centre in prime retail positioning on level 3, the 195m2 AG LEGO Certified Store will become part of a global set of inspiring LEGO retail experiences.

Richard Facioni, Executive Director, Alceon, said: “We are delighted to bring one of the world’s favourite brands to the western suburbs of Victoria.

“We are sure local brick fans of all ages will enjoy the many multi-sensory features inside the custom-built LEGO retail experience, including brick-built symbols of local Victorian landmarks”, Facioni said.

LEGO stores delight LEGO fanatics of all ages

Other iconic LEGO Certified Stores are located in New York, London, Shanghai, Denmark, Dubai, Sydney, Melbourne, Brisbane and Auckland.

“At Highpoint, we continue to focus on introducing first-to-market brands aligned to customer needs while delivering an experience that inspires and excites our shoppers,” said Cristina Persico, Centre Manager, Highpoint Shopping Centre.

She said,  “We are thrilled to be welcoming the iconic LEGO brand to the centre, and we know the store will generate a lot of excitement.”

The new AG LEGO Certified Store will incorporate signature LEGO retail features including a Pick A Brick Wall, a Build-a-Minifigure playstation and a ‘digital box’ where almost any LEGO boxed set can be scanned and come to life. Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by local Victorian icons.

The store will be a welcome addition to the popular shopping centre

In February last year, Alceon and The LEGO Group announced an agreement, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.

The new AG LEGO Certified Store will have a wide selection of LEGO sets, including hard to find and limited edition sets, activities and events only available in store.

The Highpoint Shopping Centre store will open ahead of Christmas, with the Grand Opening date to be announced over the coming weeks.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Advertisement

Advertisement