Industry News

Hawaiian launches online shopping platform

Hawaiian Marketplace complements in-store sales as customers can purchase from multiple retailers within one centre, in a single transaction

Hawaiian has launched a new online shopping platform for Perth customers to buy from their favourite local retailers without having to leave home.

For customers wanting an online shopping experience, Hawaiian Marketplace gives shoppers the opportunity to shop locally and support WA businesses at the click of a button. For small businesses without the time and resources to create and drive traffic to their own e-commerce solution, Hawaiian does the heavy lifting; offering our local bricks-and-mortar retailers another sales channel.

Hawaiian Marketplace was created as a result of changes in consumer shopping behaviour. This new multi-vendor platform supports specialty retailers at Hawaiian’s six Perth shopping centres by managing sales and the delivery of products, direct to customers’ doors and at no charge to tenants.

The site has more than 400 products available for purchase and offers non-contact, free delivery within 5km of the local Hawaiian shopping centre, or Click & Collect options.

The unique service will benefit retailers and customers

Hawaiian General Manager Shopping Centres, Scott Greenwood, said Hawaiian Marketplace complements in-store sales and customers can purchase from multiple retailers within one centre, in a single transaction.

“We’re pleased to be able to support our local retailers and community by providing this unique service, which recognises the needs of both our tenants and our customers,” he said.

“Research shows that retailers with physical stores and an online presence performed better during the pandemic lockdown than those with only an online platform. Hawaiian Marketplace recognises this change in consumer behaviour and evolves with it.”

In August, online retail sales grew +60.6% year-on-year, while bricks-and-mortar retail sales grew +6.9% year-on-year (source: NAB Online Retail Sales Index, Australian Bureau of Statistics Retail Sales) showing the benefit of the dual sales avenues.

Hawaiian Marketplace is available at Hawaiian’s Mezz (Mount Hawthorn), Hawaiian’s Noranda, Hawaiian’s Park Centre (East Victoria Park), Hawaiian’s Melville, Hawaiian’s Forrestfield and Hawaiian’s Bassendean.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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