Industry News

Alceon confirms more LEGO stores

LEGO store to open at Broadway Sydney

Alceon Group has announced a rollout of new LEGO® Certified Stores, including the confirmation of a new store to open in Broadway Sydney in late 2019.

Today’s announcement follows Alceon’s confirmation of New Zealand’s first LEGO Certified Store in Auckland that will also open later this year at Scentre Group’s Westfield Newmarket.

Richard Facioni, Executive Director, Alceon Group, said “Our first LEGO Certified Store in Bondi Junction has captured the imagination of all generations. We now look forward to extending the footprint of this world-class retail concept. Following the opening of our next store in Broadway Sydney, we will be opening additional Australian LEGO Certified Stores in the coming months in New South Wales, Victoria and Queensland, with South Australia and Western Australia to follow in the New Year.”

Broadway Sydney – one of the highest performing centres in the country

The new LEGO Certified Store at Mirvac’s Broadway Sydney has secured prime positioning on Level 2 within one of Australia’s highest performing shopping centres. In the 2019 Shopping Centre News 2019 Big Guns Report, Broadway Sydney ranks second in Australia for MAT/m2 delivering productivity of $14,405 per square metre. The store will feature exclusive, customised design elements and brick-built symbols.

Facioni continued “The introduction of further LEGO Certified Stores in key locations will accelerate the reach of this leading global retail concept, as we build on the excitement and emotion intrinsic to the iconic LEGO brand.”

Australia’s first LEGO Certified Store opened at Westfield Bondi Junction late last year

In March 2019 Alceon, a leading Australian investment firm with significant investments in the retail sector, unveiled Sydney’s first LEGO Certified Store at Westfield Bondi Junction as part of a new partnership with The LEGO Group, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.

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Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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