Industry News

Alceon and LEGO® announces new NSW Hunter region store

Alceon Group and LEGO Australia and New Zealand today announced that a new AG LEGO® Certified Store will open in the Hunter Region at the GPT Group’s Charlestown Square, NSW in the coming months.

Richard Facioni, Executive Director, Alceon, said “Our new AG LEGO Certified Store will extend the local reach of this world class retail concept, with a quality venue in a strong catchment set to attract an engaged and loyal base of brick fans.”

Facioni said, “Builders of all ages will be inspired by the unique in-store features and endless creative opportunities, with millions of LEGO bricks in the new store at any given time. Regardless of your age, there’s something inside to be excited about.”

Mardi Ashkine, Centre Manager, Charlestown Square said “At Charlestown Square, we continue to focus on introducing first to market brands aligned to customer needs while delivering an experience that inspires and excites our shoppers. We are thrilled to be welcoming the first LEGO store to the Hunter in the coming months, which will create a great point of difference and in particular appeal to our young family market.”

The new AG LEGO Certified Store will be multi-sensory, interactive retail destination with eye-catching features such as the signature Pick A Brick Wall, hands-on play opportunities and larger-than-life brick models. Customers will enjoy a variety of interactive play and event experiences, including a ‘digital box’ where almost any LEGO boxed set can be scanned to come to life in 3D and hand-crafted elements, including large brick mosaics which pay tribute to local icons.

Facioni continues, “Over the last year, we have opened six new AG LEGO Certified Stores across Australia and New Zealand. “Our new NSW store will further extend the highly successful formula, as one of the world’s most loved brands meets a custom-built, innovative and engaging retail environment.”

LEGO Certified Store at Bondi Junction

In February last year, Alceon and The LEGO Group announced an agreement, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand. The new AG LEGO Certified Store will have a wide selection of LEGO sets, including regular limited editions, activities and events only available in store.

The Grand Opening date for the Charlestown Square store will be announced over the coming weeks.

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