Emporium Melbourne’s new online retailer portal
Emporium Melbourne launched an industry-first online portal for Centre management and retailer staff to access the centre’s related updates and services. It’s a revolutionary platform which will create a community, where all staff can communicate with one another.
The Emporium Melbourne Portal, developed by Equiem, will connect up to 1000 staff, giving them the latest news updates on the centre and the city, updates from centre management, invitations to business workshops, access to exclusive staff-only deals and discounts and, importantly, the ability to interact with other retailers and centre management.
Emporium Melbourne Centre Manager Kate Rooney said the new portal marked the centre’s first step into a new era of paperless retailer communications, with access to the online platform available via computer, tablet or smartphone.
“At Emporium Melbourne we’re not only reimagining retail for the shoppers, but for retailers too”, she explained, with this new portal giving retailers access to all things Emporium Melbourne in one easy location, using cutting edge technology never seen before in retail centres.
“This is the first exciting stage of what’s to come in the Emporium Melbourne Portal, with many new offers and services to be rolled out in the coming months,” Rooney added. Equiem CEO Gabrielle McMillan said Equiem has been working with Emporium Melbourne for almost 12 months to create the platform, which is a building management and tenant engagement tool, which will centralise the centre’s communications.
“The platform will mean that paper memos are a thing of the past, with all building communications now centralised through the one platform,” McMillan said. “The community network is also a powerful marketing channel for the retail businesses, it’s an exciting time for the Centre.
” The Emporium Melbourne Portal was launched to staff and retailers at a private breakfast event at Alison Neilson’s Chocolate Bar at Emporium Melbourne. Retailers were given a live demonstration of the portal by McMillan while breakfast was served, and Emporium Melbourne’s signature bellhops were on hand to help guests log in to the portal on the spot. SCN