Home » Vicinity’s leadership in luxury retailing grows
Industry News Feature Stories

Vicinity’s leadership in luxury retailing grows

Gucci, QueensPlaza

Vicinity Centres (Vicinity) has cemented its number one position in Australian luxury retailing with GUCCI opening the doors of its new Brisbane flagship at QueensPlaza. 

The iconic Italian fashion house is the latest and 11th addition to QueensPlaza’s luxury offering and marks the 49th luxury retailer across Vicinity’s national portfolio. 

Chief Operating Officer Peter Huddle said: “Our premium centres – Chadstone, QueensPlaza, the iconic Queen Victoria Building and Chatswood Chase Sydney continue to be the destinations of choice for growing luxury and leading designer brands. 

“As part of our market-leading destinations strategy, we continue to demonstrate our leadership in luxury by broadening and deepening Vicinity’s partnerships with the world’s best luxury retailers who are expanding their presence in Australia.” 

“Having a global brand of GUCCI’s calibre open at QueensPlaza is another example of retailer confidence in our CBD and premium centres,” Huddle said. 

GUCCI is the latest and 11th addition to QueensPlaza’s luxury offering

While Australians have been unable to spend on international travel, and with the economy showing continued signs of recovery, luxury retailers have reported strong sales in key and emerging categories including leather goods, athleisure and footwear. 

Huddle said: “Anecdotally, throughout the pandemic, luxury retailers have created new relationships with Australian customers who traditionally make purchases overseas and these brands have tapped into the desire of our customers to pamper themselves, to indulge in private, personal and intimate luxury goods and experiences. 

Chadstone now boasts more than 30 powerhouse brands from some of the world’s most iconic fashion houses

“We’re always looking to give our customers unique and memorable retail experiences and the next significant debut for QueensPlaza will be Balenciaga, coming this autumn, with Mulberry and Ralph Lauren Collection Boutique opening at Chadstone – The Fashion Capital later this year.”

Australia’s largest luxury precinct at Chadstone now boasts more than 30 powerhouse brands from some of the world’s most iconic fashion houses with the offer growing across 2020 with Versace, Tory Burch and KENZO all opening new flagship stores and Tiffany and Co. expanding its footprint. 

In Sydney luxury also grew last year with Louis Vuitton arriving at Chatswood Chase Sydney with a summer pop-up while at the much-loved QVB Jimmy Choo, Ralph Lauren, KENZO and Hugo Boss all opened new boutiques illustrating confidence in Australian CBD retail destinations. 

About the author

Avatar photo

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Advertisement