2019 CEO Outlook Feature Stories

2019 CEO OUTLOOK

 

Two new faces join the CEO line up. Louise Mason who now heads up Stockland and Grant Kelly, CEO Vicinity Centres; we welcome them!

One wouldn’t describe the CEO outlooks as ‘up-beat’, but it’s true to say there’s a lot of confidence out there. And rightly so. Reading through the outlooks, without exception there’s major reference to community, to the wellbeing of the shoppers; to contribution. This is where we differ from our overseas counterparts. It’s not that we have different or better values, it’s simply that, in this industry, in this part of the world, we recognise the link between a corporate commitment to social progress and pure unadulterated capitalistic profit.

Swing the pendulum as far as it goes – to the horizontal – and in terms of making profit, there are two extremes; two strategies that may be adopted. You can make profit by contribution or exploitation. Exploitation might produce higher, short-term dividends, quick fixes, fast money; but a corporate commitment to social progress will deliver long-term, sustainable and greater returns.

Nowhere is this demonstrated so clearly than it is in the Australian (and New Zealand, of course) shopping centre industry. For decades, we have focused on the community, delivered, managed and marketed our centres as community focal points. Yes, we’ve been tough, yes, we’ve been hard negotiators and yes, we’ve made business decisions but underlining it all, contribution to community has been fundamental. And it’s paid off!

What you see in the following submissions is that underlying, constantly present, fundamental reference to community. And from that, comes this long-term, sustainable return. We see our product, the shopping centre, as an integral component of community infrastructure and that directs our strategies, our business decisions, our views and assessments of the commercial landscape. It marks our point of difference from our international colleagues.

This is a great industry in which to be involved. We should take time out to pat ourselves on the back now and again!

Premium members can read the 2019 CEO Outlooks below.
The CEOs also spoke at the 2019 Big Guns lunch and videos can now be viewed here…

 

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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