Central Park launches walking tour app
Central Park has officially launched its own ‘self-guided walking tour’ app, called Discover Central Park. Visitors can now explore the precinct on foot and learn more about its fascinating architectural features, rich history, and shopping and dining offerings.
The new app features 15 points of interest around Central Park, including the historic Brewery Yard, Central Park’s shopping centre ‘The Living Mall’ and One Central Park’s world-famous vertical gardens, created by French botanist and artist, Patrick Blanc.
The innovative new app uses iBeacon technology to activate content (including descriptions, audio tours, images and video content) that relates to key points of interest across the precinct. The City of Sydney and the Sydney Opera House also use iBeacon technology to provide visitors with information.
Frasers Property’s Sales and Marketing Director, Paul Lowe said the new app will act as an informative guide for the growing number of local and international visitors who visit Central Park every day.
“A project the scale and complexity of Central Park naturally attracts a local and international audience,” Lowe said, “as well as a broad industry audience – anyone from builders, engineers, lighting experts – the list is endless. With a simple download onto a smart phone or tablet, visitors can now be given a detailed and specialist tour of the key points of interest that make Central Park such a remarkable, world-leading development. The Central Park app is quite innovative for the property industry and is a prime example of how geo-located technology is being used at a developed urban village.”
The app will also provide up-to-date information about Central Park’s shopping centre ‘The Living Mall’ including store and restaurant opening times, store information and Central Park’s promotions and events. SCN