Out-of-home media company Shopper Media is partnering with Lendlease to provide agency sales representation for national advertising campaigns across three shopping centres including Settlement City, Menai Marketplace and Northgate in WA.
Earlier this month, Lendlease announced the expansion of its advertising platform, bringing in-house the management of its small format digital advertising across its shopping centres, while its partners, oOh!media and Shopper Media Group will manage content for national agency campaigns.
“Building close, collaborative partnerships with our shopping centre clients is an important part of how we do business, and we are incredibly excited to join with Lendlease to deliver optimal media value to advertisers through the launch of the small format digital advertising panels in these centres,” said Ed Couche, Shopper Media’s Chief Operations Officer.
Despite the economic downturn triggered by COVID-19, local shopping centres have remained the hub of essential retail for Australian consumers, enabling Shopper Media to continue its focus on growth and expansion. Shopper Media grew ad spend in the last quarter of 2020 by 8.4% according to SMI, securing the title of highest-growth offline media company in real dollar terms for the second consecutive year. Shopper Media continues to add new centres to its portfolio throughout 2021.
“Innovation and partnership have played a key role in driving growth and revenue in the retail out-of-home category,” said Couche. “Our Shopper Ai and Shopper Study proprietary tools provide unique insights into shopper behaviours, which culminate in effective retail OOH (out-of-home) buys.”
Shopper Media currently boasts a portfolio of 400 shopping centres that provide essential retail services for local communities across the country.
“We remain committed to growing the retail out-of-home category and delivering highly relevant and contextual campaigns across the Lendlease shopping centres,” added Couche.