Sephora is excited to announce the opening of its 29th store located in QIC’s Castle Towers, Sydney.
Set to open its doors on Thursday November 2, 2023, the 401m2 store will house a Beauty Studio to gather Sephora’s beauty community for exclusive events and masterclasses. It will have an unparalleled assortment of one hundred and one exclusive brands across makeup, skincare, fragrance, and haircare including Rare Beauty, Fenty Beauty by Rhianna, Tarte, Ouai and the brands own infamous private label Sephora Collection.
Mark O’Keefe, Sephora General Manager, Australia and New Zealand said: “We are thrilled to announce the expansion of our Sephora store network and celebrate the opening of our 10th New South Wales store. The Castle Towers store will showcase the unique Sephora DNA through our signature look and feel. Customers will be able to shop in an elevated beauty environment where they can explore and learn about beauty through the extensive assortment.”
Castle Towers General Manager, Craig Brown, said: “ We are delighted to be welcoming Sephora to Castle Towers. Long-awaited by the Hills community, this cosmetic powerhouse brings with it their carefully curated range of beauty and wellness brands that our beauty savvy customer knows and loves, in addition to new instore experiences exclusive to Castle Towers. We are proud to continue to expand the beauty offering in-centre and are excited to see the store come to life on opening day.”
On the opening day, the Sephora pre-opening party will not disappoint. From 7am – 9am guests will experience the Sephora main stage with exciting entertainment, a Q&A/meet and greet will be hosted with influencer and content creators Ashlee Day, Dom Skii and Peyton Smith, a live DJ, beauty stations and thousands of samples.
The first 10 people in line will be able to enter the store and shop before the crowds. The first 250 people in line will receive the Anastasia Beverly Hills Norvina Pro Pigment N1 Palette and the following 250 will receive Flavido & Albedo High Glow Illuminator.