Home » Sensory exhibition opens at The Strand Melbourne
Industry News Events

Sensory exhibition opens at The Strand Melbourne

Day Dream, a multisensory art experience

The Strand Melbourne is bringing a brand new multisensory art experience to the heart of Melbourne’s CBD. Created by two of Melbourne’s cutting-edge lighting and visual designers, the immersive experience challenges the ‘shop til you drop’ mentality, instead encouraging consumers to shop and then stop and enjoy 90 seconds of mindfulness within the pop-up art scape. 

The home of creative fashion outlets including COS, Neuw Denim, ACNE Studios, and Dinosaur Designs, The Strand Melbourne has commissioned Day Dream, a free and immersive sound and visual experience created by Melbourne locals, Creative Director Philip Bucknell and Visual Artist Jobe Williams. 

Digitally transforming shoppers experience

Launching on February 7, for 90 seconds, Day Dream will transport shoppers into a digital interpretation of known and unknown parts of our universe. Across four weeks four different visual experiences will transport visitors from The Strand Melbourne into alternate scapes from End of the Rainbow, Into the Wild, Deep Space and finally Summer Solstice. 

“Daydream provides a way to escape our urban lives, even just for a few moments, and allow visitors an experience encouraging mindfulness. Day Dream transports you to another world in a multisensory experience. It is something completely different to projection art that is being used quite commonly in the art space at the moment.“ says Philip Bucknell, Creative Director. 

An escape from the outside bustle

The Day Dream spatialised soundscape interplays a curated environment through an array of quadraphonic speakers that disperse ambient tones; creating movement through illumination throughout the self-enclosed structure. This creates a synaesthetic experience, where light and sound appear to flow in a harmonic union. 

Day Dream will be open to the public, each Tuesday to Sunday from 11 am. 


About the author

Avatar photo

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment