Industry News Trends Retail

Pacific Fair embraces rise in athleisurewear trend

Turning performance wear into everyday casual wear, athleisure is the new comfy yet classy style that is blurring the lines between clothes you’d wear to the gym and clothes you’d wear to lunch.

AMP Capital’s research through CommBank iQ found that in 2021, at its peak, the average annual spend on athleisure wear was 30% above what it was in 2019.

Pacific Fair Wellness Studio

Kate Halpin, Senior Marketing Manager at Pacific Fair Shopping Centre is proud to have increased its athleisure wear penetration across the Gold Coast and Northern NSW by 50% since 2019.

“We have been watching the increase in athleisure trends and knew it was something we had to accommodate for here at Pacific Fair,” Halpin said.

“Welcoming stores such as AJE ATHLETICA, Stylerunner, Exie, and Nude Lucy has allowed Pacific Fair to remain relevant to shoppers and adapt to the current style trends.”

“We have also taken the liberty to promote athleisure and its popularity by showcasing the style at the forefront of our Wellness Week activations in-centre.”

The Pacific Fair wellness activations, of which the growing trend of athleisure has been the main fashion focus, launched with a wellness studio and a week of free classes for the community.

The free classes were booked out within two days, and the launch event had more than 1.4 million in social media reach.

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment

Notice: Undefined index: comment_cookie_gdpr in /opt/amaze/srv/live/app/www/wp-content/themes/herald/core/template-functions.php on line 28

Notice: Trying to access array offset on value of type null in /opt/amaze/srv/live/app/www/wp-content/themes/herald/core/template-functions.php on line 28