oOh!media has strengthened its partnership with WA property group Hawaiian, signing a new agreement to install Out of Home media assets into its shopping centres, while also rolling out more digital panels nationwide via ongoing investment in its retail portfolio.
The Hawaiian partnership sees seven new centres added to oOh!’s portfolio of high-quality retail assets, providing advertisers with new opportunities to reach premium audiences. It follows oOh!’s securing of the Claremont Quarter centre in Perth earlier this year, which Hawaiian jointly owns.
oOh! continues to strategically grow its national retail footprint throughout 2021, with new and upgraded digital panels installed in 18 other shopping centres so far this year.
This investment in quality digital inventory, combined with sophisticated data analytics, enables effective planning through oOh!’s new Better Ways to Buy initiative, reaching highly targeted category buyers not only within retail environments, but also outside them as part of wider audience-led campaigns.
Noel Cook, oOh!media’s Chief Commercial & Operations Officer, said the rollout and Hawaiian partnership were significant milestones for oOh! in expanding its extensive retail network.
“We are building a very productive relationship with Hawaiian, which will continue to grow as we expand our arrangement and generate positive business outcomes together,” he said.
“This digital rollout in WA and across the country shows the market-leading strength of our portfolio, and the quality assets that underpin it. We are leading the retail sector at a wider level by investing in new and upgraded inventory, bringing mutually beneficial commercial models to centre owners, plus audience-led creative opportunities to advertisers as they engage with consumers across a wide range of categories.
“Advertisers understand that pinpointing the right audiences is key to effective resource allocation, and our market-leading scale and data analysis capabilities deliver high levels of ROI for brands, especially in challenging times where every marketing dollar counts.”