Mirvac Retail has secured two golds and two silvers in this year’s International Council of Shopping Centers (ICSC) awards. Recognising the region’s most innovative shopping centres around the world, Mirvac had a record 12 finalists across the nine award categories.
Mirvac Retail’s National Marketing Manager, Paul Pozzobon said, “We are honoured and delighted to not only have been nominated for 12 awards, but to walk away with two golds and two silvers. This is an exciting time for Mirvac Retail, as we look to create value for our customers across our shopping centre portfolio and Mirvac’s ICSC category wins are testament to this.”
Harbourside and Birkenhead Point Centres’ joint campaign, ‘Hello Sydney!’ won gold in the Sales Promotion/Traffic Activation category.
Mirvac’s second gold went to the company’s national Share MyShoes community initiative.
Mirvac’s other nominees included Orion Springfield’s NAIDOC Week, Broadway Sydney’s luminous and Mix It Up campaigns, Rhodes Waterside’s Homewares Instagram, National Marketing’s Digital Drive and Drive campaigns, Greenwood Plaza’s Atrium Launch and St Marys Village Target Toy Sale.