Women of all shapes, sizes, backgrounds, and styles across Brisbane are invited to a 50-day fashion festival at Mirvac’s Toombul Shopping Centre.
Kicking off on Wednesday 6 October, body-positive fashion app, Mys Tyler will be hosting its first Stylists In Residence event featuring a series of 1:1 stylist consultations and an exciting calendar of workshops and events, all hosted by Mys Tyler’s inspiring Contributors.
The seven-week event aims to inspire, educate, and help women feel confident in their bodies by merging professional advice and tips with the latest fashion trends from Toombul’s most popular retailers.
This is the first major event Mys Tyler and Mirvac are delivering together, following the announcement earlier this year of the company’s long-term investment and partnership with the fashion-tech startup.
Mirvac Retail General Manager, Kelly Miller said “Mirvac Retail is heavily invested in supporting progressive brands and entrepreneurs, providing them a platform to activate and grow their businesses across our spaces.”
Mys Tyler encompasses all that we are about, proudly embracing inclusivity, diversity and sustainability. This first Stylist in Residence activation demonstrates what is possible when you reimagine retail spaces and co-create destinations with inspiring partners for our combined communities to come and connect, learn and be entertained, and all while supporting our local retailers.”
Each of the stylists involved are fashion Contributors on the Mys Tyler app, a styling platform serving up body-relevant fashion inspiration for every body. Shoppers will be able to jump on the Toombul Shopping Centre website to book in professional consults with stylists throughout the event.
Mys Tyler Founder, Sarah Neill adds “We’re excited to bring Mys Tyler’s online community into a bricks and mortar setting to connect with shoppers and our community in a whole new way. This collaboration with Mirvac and the team at Toombul Shopping Centre is a true integration of the physical and digital fashion world and is the first of many experiential events we have planned in collaboration with Mirvac.”
“At Mys Tyler, we have a big focus on an inclusive and diverse fashion community. Through our in-person workshops and events, we’ll be able to champion a variety of fashion stories and open up conversations that have impact and truly make a difference to consumers. The stylists involved in the event are thrilled to be stepping away from their homes to have a physical presence and to connect with Mirvac’s amazing community of shoppers in meaningful ways.”
In addition to daily styling consults, the event will be filled with inspiring fashion workshops that will deep-dive into a range of topics like The Psychology of Colour and Maternity / Postpartum Fashion. There will also be a live body-positive panel discussion and an inclusive fashion show event to cap off the festivities in November.