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JD Sports store, Melbourne Central

JD Sports launches with the largest offering of exclusives to Australia

The undisputed ‘King of Trainers’, JD Sports officially opened the doors to its first Australian Store at GPT’s Melbourne Central on April 27, with limited-edition and exclusive releases from the best global brands including adidas, Nike and more.

Head of JD Australia, Hilton Seskin said, “We are excited to debut the first flagship retail store with over 40 launch products including JD exclusives and globally sold out styles across both men’s and women’s categories.”

JD Sports store, Melbourne Central

The first 540m2 flagship store will offer a range of leading global brands, servicing men, women and children through a wide range of footwear and apparel. JD will bring a cross category product offering, from performance to lifestyle, presented in a highly immersive, multi-channel, retail environment, which has never been seen before on the Australian high street. This store will mean JD now has a presence in 11 countries outside of their native UK.

“Our store expansion will be sustainable within the current retail climate, but expect to see JD Sports at key locations throughout NSW, VIC and QLD by the end of 2017 with the intention to continue to expand over the foreseeable future.” concludes Seskin.

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