In a first for the Westfield portfolio in Western Australia, Westfield Booragoon today announced the arrival of leading multi-brand retailer and luxe activewear pioneer, Stylerunner. Offering a curation of the world’s most sought after activewear brands, the new Stylerunner location will deliver on-trend activewear and emerging brands to Westfield Booragoon from Wednesday 15 September 2021.
Founded in 2012, Australian retailer Stylerunner operated as a pureplay online retailer for eight years before opening its doors to its first retail store in 2020. Now, Stylerunner will bring its most-loved brands including Adidas, Nike, The Upside, and Stylerunner The Label to the Westfield Booragoon community.
Stylerunner General Manager Ryan Edelmuth said: “We are thrilled to be bringing Stylerunner to Booragoon. There’s so much potential in Western Australia, and we are excited to be offering the community a destination to shop all of their active needs.”
To celebrate the launch, Westfield Booragoon will host a pop-up sneaker customisation space with Perth-based fashion illustrator, Pippa McManus. Pippa will be customising sneakers purchased at Stylerunner by Westfield Plus members from Thursday 16 September until Saturday 18 September.
On opening day and over the weekend, complimentary cupcakes will be available at the Stylerunner treat cart for all customers, and Westfield Plus members who spend over $100 in-store will receive an exclusive Stylerunner Sneaker Care Kit with purchase while stocks last.
Scentre Group Regional Centre Experience Manager, Lachlan Monfries said: “We are delighted to welcome Stylerunner to Westfield Booragoon. As a first to the Westfield portfolio in Western Australia, the opening of the new Stylerunner store demonstrates our ongoing commitment to delivering the brands and experiences that meet the interests of our customers. We encourage all our customers to visit the new Stylerunner store and enjoy the celebrations and instore activations taking place across opening weekend.”
The new Stylerunner store comes as Westfield Booragoon expands its portfolio in fashion, beauty and lifestyle by welcoming a range of new retailers to the centre this year including Hype DC, Bailey Nelson, Kailis Jewellery, Ghanda Clothing, Gorman, Footlocker, Oscar Wylee, Decjuba, M.J Bale and Bang on Brows; as well as updated fit-outs from L’Occitane and yd. and the expansion of home lifestyle retailer, Bed Bath N’ Table.
The first 10 visitors to the store on opening day will receive a $50 Stylerunner gift card. The giveaway is set to continue over the weekend as the first 10 visitors on Saturday will receive a complimentary cap from The Upside and the first 10 visitors on Sunday will receive a bag from On Running.