Technology Industry News

AMP Capital shopping centres launch in Google Street View

Google Street View showcases the inside of 18 AMP Capital-managed shopping centres across Australia and New Zealand

AMP Capital’s shopping centres are the first retail portfolio in Australia and New Zealand to be mapped internally for Google Street View.

Showcasing the inside of 18 AMP Capital-managed shopping centres across Australia and New Zealand, Google Street View enables customers to virtually tour the centre before they leave their home. This helps customers plan their shopping journey and familiarise themselves with their chosen centre ahead of time and is an exciting first step in AMP Capital’s wayfinding journey.

Google Street View uses 360-degree panoramic navigation technology, enabling customers to virtually window shop retailers, cafes, restaurants and services. Customers can experience the entire shopping centre via Google Street View ahead of their visit, allowing customers to have a more purposeful shopping trip.

Helen Hey, Head of Customer Technology and Innovation at AMP Capital said:“This is an exciting step forward in our customer experience digital roadmap, which aims to create an easier and more digitally-enabled shopping experience for our customers, and in turn, supports our valued retailers.

“Recent research of more than 5,000 shoppers in AMP Capital’s portfolio showed that while 83% are happy with their centre’s response to Covid-19, 39% expect to shop in a more planned/less browsing way and 44% will shop in less busy times so it’s great we can support their shopping habits with an innovative technology solution,” Hey said.

The project with Google Street View aims to build the ‘know, like and trust’ factor with shoppers and facilitate an easier, more convenient customer journey.

Cynthia Wei, Google Street View Program Manager said: “Our Street View technology allows people to virtually walk paths and explore a space before they visit. While this technology is most well-known for helping you navigate outdoors along roads or walking trails, it can also be implemented to indoor spaces – and we’re excited to bring this to AMP Capital shopping centres to help Australians and New Zealanders find their favourite stores more easily.”

“Physical rather than online retail is still our customers’ preference with 96% saying they plan to shop at their local AMP Capital-managed centre during the Christmas period. Great partnerships like Google Street View really enhance the customer experience,” added Hey.

The maps can be accessed via both the Google Maps app and website, and the AMP Capital shopping centre websites. Google Street View is available at the following shopping centres:

  1. Bayfair Shopping Centre, NZ
  2. Brickworks Centre, QLD
  3. Botany Town Centre, NZ
  4. Casula Mall, NSW
  5. Centre City Shopping Centre, NZ
  6. Dapto Shopping Centre, NSW
  7. Gasworks Plaza, QLD
  8. Macquarie Shopping Centre, NSW
  9. Malvern Central, VIC
  10. Marketown Shopping Centre, NSW
  11. Marrickville Metro Shopping Centre, NSW
  12. Merivale Shopping Centre, NZ
  13. Northbridge Plaza, NSW
  14. Ocean Keys Shopping Centre, WA
  15. Pacific Fair Shopping Centre, QLD
  16. Royal Randwick Shopping Centre, NSW
  17. Stud Park Shopping Centre, VIC
  18. The Palms Shopping Centre, NZ

About the author

Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand.

Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

Add Comment

Click here to post a comment