Category - Trends

Research Trends

Kidulting Around

Cinemas in shopping centres only occurred in the 1990s. Look at new usages – from mobile phones to sporting footwear – and what you see is a society in...


Ground plane experience

You walk into a centre; what do you see? How the space around you presents will influence your mood. Everything from the columns, the texture of the floor, the...

Comment Trends

World Square

A local destination with an international audience As Sydney continues to grow into its well-deserved reputation as an important global city straddling East...


The automotive revolution

Australia has mass-produced cars for decades, but that has all ended this year with the closure of Toyota’s Altona manufacturing facility on October 4, and the...


Pop-up grown up

Once a guerrilla marketing tactic, pop-up stores are now deeply integrated in today’s retail landscape, becoming a core strategy for many brands...


The social experience

Today the shopping experience is becoming less about performing a transaction and more about creating spaces where people can immerse themselves in an...