Many Melbourne centres are making their comeback with interesting activations and events. Coinciding with two major fashion dates in the shopping calendar –...
Category - Marketing
Scentre Group has released its official Christmas campaign, ‘The Night (way) before Christmas’, as the countdown to the festive season and Santa’s early...
Back in August 2020, Stockland sought expressions of interest from local, professional artists in delivering a public art mural, with the selected artists to...
Macarthur Square in partnership with the newest A-League club, Macarthur FC, has launched a competition to find South West Sydney’s next up-and-coming football...
Stockland has partnered with Sydney-based presenter, stylist and author, Jules Sebastian, on a six-part Instagram TV recipe series – with episodes released...
Halloween is usually an opportunity for communities to come together, but this year things obviously look quite different. Mirvac shopping centres are...
GPT’s Highpoint Shopping Centre in Melbourne is running a free weekly activity program designed for children aged two to five to learn, play and explore...
On September 25th, one of Sydney’s leading brand outlets, Birkenhead Point, launched a Digital Visitor Passport, housing 48 exclusive in-centre offers...
Proving health and safety can be entertaining, Vicinity Centres’ Chatswood Chase has taken an inventive approach to ensuring the community feels safe at...
Christmas is bound to look a little different this year, so to celebrate the festive season while acknowledging the difficult year we’ve had, Central West...
We’ve all got a lot of brands in our centres but are we a brand ourselves? Does your centre have a ‘brand’? Should it have one? Brands harness customer...
‘Big data’ is an increasingly used term and the experts tell us it’s the way of the future for shopping centres. John Dwyer maintains that big data should be...
Stockland has launched a new campaign across its Western Australia portfolio, which will see special retailer gifts delivered to residents in the company’s...
With school holidays around the corner, Hervey Bay’s locals and visitors will be able to experience ‘Virtually Wild’ which brings an...
The Spring Freshtival has launched at The Square Mirrabooka to celebrate the arrival of Spring this September with delicious events, giveaways and fun for the...
There’s no doubt that this year has been tough for a lot of people in the community, with COVID-19 causing a lot of uncertainty and anxiety for families...
Love Your Community is the latest initiative from Macquarie Centre, a content series celebrating the centre’s whole community. The series aims to bring to life...
As Sydney’s CBD continues to navigate the impacts of COVID-19, three of its most iconic shopping destinations, managed by Vicinity Centres – the QVB, Strand...
While Victoria continues to struggle with life in lockdown, QICGRE’s Eastland Shopping Centre have been engaging their community in a significant way...
Advertisers and brands today require greater agility and speed to market to adapt to the ever-changing conditions of 2020. This is leading to an increase in...
With the current diversity of challenges facing many businesses, a key to survival is giving customers a reason to return, and the easiest way to do this is by...
Lendlease shopping centres across the country this week will be promoting National Hoodie Day (Monday 10 August) to support AIME, an Australian educational...
The Square Mirrabooka, owned by The Perron Group, and managed by JLL unveiled their second mural, Kadidjiny Djet, as a part of their community art trail...
Krystahlie Weight, marketing and retail experience expert from The Gallery talks about how things have changed in the world of shopping centre marketing and...
Belinda Daly takes a look at the future of marketing with a deep dive into what makes Generation Z tick. Generation Z are digital natives, born between 1995...
From this Friday 31 July, insect enthusiasts and shoppers alike will be intrigued by Robina Town Centre’s giant illuminated sculptures crawling onto the...
Marrickville Metro is a super performing Little Gun; in terms of MAT/m2, it’s consistently one of the top 3 in the country. It sits in Sydney’s Inner...
Harbour Town Premium Outlets has donated a total of $150,000 to three deserving organisations in response to the ongoing effects of Australia’s worst ever...
Stockland has taken its school holidays campaign online, offering a number of creative and engaging ways to occupy kids while at home. Families will be able to...
Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television...
Selling is hard in the best of times, let alone at the tail-end of a pandemic and beginnings of a recession. Apart from a wave of competitors – many resorting...
The impact of the COVID-19 pandemic is ongoing and will have a lasting impact on how we do business. As shopping centres grapple with the immediate challenges...
