This article written by Noel Cook, oOh!media was first published in SCN Vol.39 No. 2 – CBD Guns 2021 oOh!media is confident about the CBDs future. Their data...
Author - Noel Cook
Noel has over 23 years' experience in outdoor advertising covering all aspects of the profession. He has spent considerable time selling and developing outdoor media in all markets across Australia. Noel has been instrumental in guiding oOh! through a number of company acquisitions. Noel has been a member of the senior Management team for 19 years and is heavily involved in all facets of the business.
The year 2020 was brutal for retail in Australia, which was hit hard as COVID-19 wreaked havoc across the economy. But the latest data suggests that consumers...
Traditional retail is changing. As it evolves, so do we in the shopping centre business and using enhanced data can increase advertising options and drive...
