HNC – Human-Nature Connectedness. The more urban we become, the less we connect with nature. More than ever, our everyday actions, the way we run our...
Author - Kelvin Taylor
As a qualified graphic designer Kelvin has worked in the field of branded environments for more than 30 years. During this period he has worked across Asia, UK and Europe and North America implementing brand identities for clients including Caltex, Telstra, Holden, ANZ Bank and Goodman Group.
As a Project Director, Associate of brand implementation specialist at Diadem, Kelvin operates at the intersection of branding and architecture to enable design that helps create positive customer experiences. A particular focus is the subject of digital customer experience and brand value in the built environment.
There is a worldwide initiative underway to create ‘after-dark’ experiences in major cities. Such experiences don’t just afford people pleasure and...
Baby Boomers are the biggest spenders; but they’re on the way out; Gen Z is on the way in and they think differently. Design is one of their priorities and...
It’s a given that a good ‘Customer Experience’ is vital to the success of any business. And as shopping centre executives, we all know that ‘customer...
‘A city without poets, painters and photographers is sterile’. It’s a quote from this article. That being the case, what about our centres? Shopping centres...
This article by Kelvin Taylor, Project Director, Associate at Diadem was featured in the latest issue of Shopping Centre News – Mini Guns 2022 edition...
The best design is a product, service or environment that provides for, and enables, maximum use by as many people as possible. Simply put, Universal Design is...
As we become more socially responsible and more caring about our environment, the practice of knocking down buildings in order to re-develop, lessens...
There’s Augmented Reality (AR); then we’ve got XR – a combination of augmented, mixed and virtual reality. Retailers and retail property people are some of the...
We’re in the midst of the fourth industrial revolution! It’s an age of ‘connectivity’ – connecting the physical world with the new virtual world! It has...
It’s remarkable how the focus has changed. Twenty years or so ago, if you talked about ‘Community’ in our business, you might have been seen by some as a bit...
Iconic buildings derived from transnational architecture can portray a city or place as progressive but sometimes at the cost of cultural and social experience...
Kelvin Taylor takes us on a design tour of Hong Kong. We find new streets, a critique (well more of an appreciation) of the renowned Pacific Place and a pair...
You walk into a centre; what do you see? How the space around you presents will influence your mood. Everything from the columns, the texture of the floor, the...
If you’re happy at work, chances are you’ll produce more! It follows therefore that if the building you use – be it commercial, industrial, retail or...
The current events of the Banking Royal Commission has placed the corporate world on high alert with respect to promoting and protecting their brand values and...
We love this article by Kelvin Taylor and Rebecca Townsend! Our centres are ‘Community Focal Points’. One of the features that link us all, as humans, is ‘art’...
‘Branding’ has been, is, and will be a hot topic, well into the future. One of the difficulties in defining branding is...
Until recently the shopping centre car park has been viewed as a back-of-house area that has had little design thought or embellishment...