Author - Kelvin Taylor

As a qualified graphic designer Kelvin has worked in the field of branded environments for over 30 years. Over this period he has worked across Asia, UK and Europe and North America implementing brand identities for clients including Caltex, Telstra, Holden, ANZ Bank and Goodman Group.

As a Project Director, Associate of brand implementation specialist Diadem, Kelvin operates at the intersection of branding and architecture to enable design that helps create positive customer experiences. A particular focus is the subject of digital customer experience and brand value in the built environment.

Kelvin was recently honoured to be selected for the judging panel of the 2016 Rebrand 100 Awards in Rhode Island.

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Ground plane experience

You walk into a centre; what do you see? How the space around you presents will influence your mood. Everything from the columns, the texture of the floor, the...

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