The best design is a product, service or environment that provides for, and enables, maximum use by as many people as possible. Simply put, Universal Design is...
Author - Kelvin Taylor
As a qualified graphic designer Kelvin has worked in the field of branded environments for over 30 years. Over this period he has worked across Asia, UK and Europe and North America implementing brand identities for clients including Caltex, Telstra, Holden, ANZ Bank and Goodman Group.
As a Project Director, Associate of brand implementation specialist Diadem, Kelvin operates at the intersection of branding and architecture to enable design that helps create positive customer experiences. A particular focus is the subject of digital customer experience and brand value in the built environment.
Kelvin was recently honoured to be selected for the judging panel of the 2016 Rebrand 100 Awards in Rhode Island.
As we become more socially responsible and more caring about our environment, the practice of knocking down buildings in order to re-develop, lessens...
There’s Augmented Reality (AR); then we’ve got XR – a combination of augmented, mixed and virtual reality. Retailers and retail property people are some of the...
We’re in the midst of the fourth industrial revolution! It’s an age of ‘connectivity’ – connecting the physical world with the new virtual world! It has...
It’s remarkable how the focus has changed. Twenty years or so ago, if you talked about ‘Community’ in our business, you might have been seen by some as a bit...
Iconic buildings derived from transnational architecture can portray a city or place as progressive but sometimes at the cost of cultural and social experience...
Kelvin Taylor takes us on a design tour of Hong Kong. We find new streets, a critique (well more of an appreciation) of the renowned Pacific Place and a pair...
You walk into a centre; what do you see? How the space around you presents will influence your mood. Everything from the columns, the texture of the floor, the...
If you’re happy at work, chances are you’ll produce more! It follows therefore that if the building you use – be it commercial, industrial, retail or...
The current events of the Banking Royal Commission has placed the corporate world on high alert with respect to promoting and protecting their brand values and...
We love this article by Kelvin Taylor and Rebecca Townsend! Our centres are ‘Community Focal Points’. One of the features that link us all, as humans, is ‘art’...
‘Branding’ has been, is, and will be a hot topic, well into the future. One of the difficulties in defining branding is...
Until recently the shopping centre car park has been viewed as a back-of-house area that has had little design thought or embellishment...
