Shopper Media’s latest Back to School Shopper Study reveals that half (50%) of all Australian shoppers are planning to purchase many back-to-school necessities...
Author - Karissa Fletcher
Karissa Fletcher heads up Marketing and Insights at Shopper Media. She recently joined the business after leading brand and strategic planning for Westpac. Her marketing expertise is a result of more than 20 years directing marketing and customer teams in B2B and Consumer marketing organisations such as NRMA, IAG and Ernst & Young locally and in London and New York. With a thirst for driving growth and a passion to connect consumers with relevant and helpful advertising, Karissa is building on Shopper Media’s position in market as the data-led go to specialist across Australia for Retail Out-of-Home media.
Shopper Media today released its EOFY Shopper Study findings, which reveal more than half (57%) of Australian shoppers are planning on snapping up a bargain in...
As the nation’s lockdown restrictions ease, we are seeing a return to growth in footfall within shopping centres after an initial softening of figures due to...
