We’ve all got a lot of brands in our centres but are we a brand ourselves? Does your centre have a ‘brand’? Should it have one? Brands harness customer...
Author - John Karas
John Karas is a Brand Strategist and Managing Director of The Gallery, one of Australia’s most experienced creative agencies to the shopping centre industry. Over the past two decades, John has worked with major asset owners, including Westfield, AMP, Mirvac, Vicinity, Charter Hall and Lendlease in the development of brand identities for new and existing centres, marketing strategies and communication guidelines, and delivered award-winning campaigns and highly successful launches of new precincts and asset developments. The Gallery specialise in strategy, design, brand, content, spatial and digital marketing.
Selling is hard in the best of times, let alone at the tail-end of a pandemic and beginnings of a recession. Apart from a wave of competitors – many resorting...
As state governments hit the accelerator on economic activity by easing lockdown restrictions (not just yet for you, Queenslanders) the question – amid...
