Author - Ben Walker

Ben Walker is CEO of Shopper Media Group. Shopper Media Group is currently Australia’s fastest growing business in the retail out-of-home media landscape; with a focus on expanding reach in shopping centres. Shopper Media Group has now established itself as a significant retail OOH player with a portfolio of over 240 shopping centres across the country, offering shopping centres a market leading digital solution with its Smartlite® advertising panels, advanced Wi-Fi and virtual beacon technology that accurately tracks shopper behaviour in real-time.

Marketing Technology

Why local matters

‘Rich data’, ‘advanced shopper analytics’ and ‘virtual blue tooth beacons’. These are marketing terms unheard of just a few years ago. Ben Walker takes us into...