Belinda Daly takes a look at the future of marketing with a deep dive into what makes Generation Z tick. Generation Z are digital natives, born between 1995...
Author - Belinda Daly
Director – Marketing & Partnerships, Shopping Centre News (SCN)
Belinda Daly is a veteran of shopping centre marketing with over 22 years’ experience in the retail and property sectors. Belinda has worked for a number of leading property companies including Lendlease, Walker Corporation, Stockland and most recently led the marketing function for AMP Capital Shopping Centres.
Belinda has been an avid contributor of SCN for many years sharing her industry and marketing experience in the marketing section of the magazine.
After a successful marketing career in the industry she is so passionate about, Belinda was excited to join SCN in 2018 to ensure the magazine reaches as many audiences around the world as possible.
There really is no arguing Christmas does start earlier year after year. From decoration installations to shelves packed with the perfect decorative pieces...
Last month, we released the 11th edition of the AMP Capital Shopping Centres Recommended Retail Practice Report, which has once again proven to be an...
How often do we hear that our shopping centre is the ‘community focal point’? Is it? Or do we just pay lip service to the theory? At AMP they take it seriously...
Each year AMP Capital Shopping Centres releases its Recommended Retail Practice Report. It’s a great publication with in-depth market research in many areas...
In this article, Belinda Daly shows the professionalism involved in strategic relationships, partnerships and involvement with the fashion industry in its...
Christmas is over, but that was last year – and it’s coming again this year! Belinda Daly tells us in this article how AMP Capital Shopping Centres approached...
For those of us who have spent our careers in the marketing industry, it’s amazing to see the way the industry has changed, particularly over the last five to...
