Author - Belinda Daly

Director – Marketing & Partnerships, Shopping Centre News (SCN)

Belinda Daly is a veteran of shopping centre marketing with over 22 years’ experience in the retail and property sectors. Belinda has worked for a number of leading property companies including Lendlease, Walker Corporation, Stockland and most recently led the marketing function for AMP Capital Shopping Centres.

Belinda has been an avid contributor of SCN for many years sharing her industry and marketing experience in the marketing section of the magazine.

After a successful marketing career in the industry she is so passionate about, Belinda was excited to join SCN in 2018 to ensure the magazine reaches as many audiences around the world as possible.


Connecting communities

How often do we hear that our shopping centre is the ‘community focal point’? Is it? Or do we just pay lip service to the theory? At AMP they take it seriously...

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Fashion forward

In this article, Belinda Daly shows the professionalism involved in strategic relationships, partnerships and involvement with the fashion industry in its...